Reduce Zero-Result Searches with Spell Correction and Synonyms

Why Spell Correction and Synonyms Matter

Shoppers don’t always type perfect queries. Misspellings, abbreviations, and alternative product names often lead to zero-result searches, even when relevant products exist.

Spell correction and synonym handling solve this by automatically matching imperfect or alternative queries to the right products.

Key benefit: Spell correction ecommerce search reduces friction and ensures users reach relevant results even when queries aren’t exact.

How It Works

Automatic Query Normalization

• Typo Handling — Common spelling mistakes are automatically corrected.
  
  
• Synonym Matching — Alternative terms map to the same products.
  
  
• Consistent Results — Users see relevant products regardless of wording.
  
  

Clerk.io normalizes search queries in real time, ensuring that typos and synonyms don’t block shoppers from finding the products they want.

Use Case: Fewer Failed Searches

An electronics retailer sees frequent searches like “headfones”, “ear buds”, or “usb cable”.

Without spell correction and synonyms, these queries often return poor or empty results.

With spell correction and synonym matching, shoppers are automatically shown relevant products, improving engagement and reducing abandonment.