Sell More. Discount Less. The New Black Friday Strategy for 2026
4 September, 4PM AEST
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Black Friday is no longer limited to a single Friday.
Promotions increasingly stretch across Black Week, several weeks or even the entire month of November, bringing longer campaigns, stronger competition and greater pressure to keep discounts running.
At the same time, rising advertising costs, aggressive marketplace pricing and the post-Black Friday increase in returns can quickly eat into the revenue you generate.
The usual response is to spend more and discount harder.
But there is another way to grow.
The brands that win on Black Friday take a different approach: instead of offering the biggest discount, they show each shopper the right products at the right moment. With the same traffic and catalogue, more browsers become buyers and baskets get bigger.
In this free webinar, we will walk you through 6 most common profit leaks e-commerce stores have going into Black Friday - and how to fix them. You will discover how to help more shoppers find the right products, complete their purchases and add more value to every order.
The session will focus on practical improvements that can help you sell more without increasing your advertising budget, hiring an agency or relying on even deeper discounts.
- E-commerce managers preparing their Black Friday strategy.
- Webshop owners who want to protect their profit margins.
- Marketing teams responsible for conversion, retention or email.
- CRO and growth specialists looking to generate more from existing traffic.
- E-commerce professionals who want to depend less on discounts and paid acquisition.
✅ Why the high-discount, high-ad-spend plan is eroding margins — and what the data says about Black Friday 2026
✅ 6 profit leaks to fix before the high season — from product page performance to email automations
✅ How to convert more of your existing traffic into buyers without cutting prices further
✅ How to build a Black Friday plan that grows revenue and protects profit at the same time
Date: September 4
Time: 2PM SGT / 4PM AEST
Location: Online
Can’t attend live? Register anyway, and we will send the recording directly to your inbox.
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