Industries / B2BMake every step
Make every step
more useful.
B2B ecommerce ecommerce: help shoppers find relevant products, make informed choices and return for the right reasons.
Account accuracy, repeat-order speed and sales coordination matter alongside basket growth.
A useful place to start
“account approved SKU pack quantity”
Assortment, price, order unit and account permissions must be correct for the authenticated buyer.
Explore search →Choose your starting point
Explore five product guides.
Each guide explains industry use cases, the data they require and what to test when comparing your existing setup with specialist software.
01 / Search ↗
Find the right product.
In this guide: Account and SKU-driven search; approved assortment and pricing requirements; unit and quantity intent.
Explore b2b search →02 / Recommendations ↗Make the next suggestion useful.
In this guide: Reorder suggestions; cross-sell to trade buyers; substitutes; quantity-aware relevance.
Explore b2b recommendations →03 / Chat ↗Answer the question that matters.
In this guide: Order and product assistance for account buyers; quote/service handoff; access-control checks.
Explore b2b chat →04 / Email ↗Create a reason to return.
In this guide: Reorder and account journeys; back-in-stock products; sales-team coordination.
Explore b2b email →05 / Audience ↗Turn customer context into action.
In this guide: Account-level lifecycle requirements, category penetration, lapsed buyers and repeat-order cadence.
Explore b2b audience →Build the foundation
The work around the software.
Merchandising ↗
Account accuracy, repeat-order speed and sales coordination matter alongside basket growth.
Read the guide →Customer data & CDP ↗
Connect the data behind company and buyer ids, approved catalog, contract price source and useful customer context.
Read the guide →Best practices & loyalty ↗
Prioritize improvements, compare loyalty options and measure retained contribution.
Read the guide →Customer stories
Real stores. Their own results.
Carlsberg, Buffetti and Verpakkingen XL cover beverage, office and packaging trade journeys. Confirm the account, pricing and platform scope in each story.
Your questions
A clear starting point.
What should we improve first?
Use query logs, support questions and order data to find the largest friction. For b2b, keep this constraint visible: Assortment, price, order unit and account permissions must be correct for the authenticated buyer. Start with one workflow and a measurable outcome.
What software is best for this industry?
The linked guides compare native options and relevant specialists. Choose by the actual task, integrations and available team—not by a universal ranking. Require a catalog demonstration and compare the complete cost.
Do we need all five products?
No. Pick the part of the journey with an observed gap. Keep an existing platform when it passes the test and remains maintainable. Add another product only when it solves a useful problem.
How should we measure success?
Use comparable eligible customers or visitors and a declared time window. Include returns, cancellations and the cost of the intervention. The best-practices guide explains the evaluation process.
Does a case study guarantee the same result here?
No. Read its industry, products, implementation and measurement context. The guides label adjacent examples and evidence gaps. Use a controlled test to establish an outcome for your own store.